[ Website ]

The rundown

Galvanized by a new brand image, IÖGO saw an opportunity to reintroduce itself to its consumers. The brand’s website was the ideal platform to mix it up in a way that everyone could relate to.

Category

Website

Expertise

Digital Products

Year

2017

Year

2017

Expertise

Digital Products

Services

Strategy, Art direction, UI & UX design

The rundown

Galvanized by a new brand image, IÖGO saw an opportunity to reintroduce itself to its consumers. The brand’s website was the ideal platform to mix it up in a way that everyone could relate to.

Context

When IÖGO’s website launched in 2012, it did well to introduce the brand and support product launches. But as technology, user habits and brand needs evolved over time, the website fell behind. To reflect the brand’s updated image, a complete makeover was in order.

Mandate

To showcase its products, IÖGO was looking for a simple platform that would be easy to edit in a content management system (CMS). A simplified content approach would also make it easier for consumers to find what they’re looking for and engage with the brand.

Challenge

Bring the new brand identity to life with sleek, simple interfaces that the IÖGO team could easily update to support their marketing endeavour.

Goals

  • Make it easier to navigate the site and find product information
  • Design flexible interfaces with adaptable content
  • Optimize content management, specifically for products and product lines, with the CMS
  • Showcase the brand’s diverse product offering and how easily it adapts to consumer lifestyles
  • Reflect the new brand positioning and identity

A functional and flexible home page

The user is greeted by clean, contextual sections that promote campaigns, present products and seamlessly guide consumers through the entire site.

IÖGO
IÖGO

Product listing

Products are segmented by product line, each showcasing special features. The page layout is easy to explore, no matter how many products are featured in a line.

Content solutions

We accommodated the brand’s ever-expanding product range with one-pagers that present nutritional information and guide users through available formats per flavour and other educational and inspiring content.

The recipe section

We developed a suite of simple, epicurean recipes that users can search for by meal, ingredient and diet, making it easier for consumers to connect IÖGO’s products to their lifestyle.

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