[ E-commerce ]

The rundown

As a curator of influential writers covering current issues, Les Éditions La Presse wanted to develop a transactional platform to support the sale of its publications.

Category

E-commerce

Expertise

Digital Products

Year

2018

Year

2018

Expertise

Digital Products

Services

Interface Design

The rundown

As a curator of influential writers covering current issues, Les Éditions La Presse wanted to develop a transactional platform to support the sale of its publications.

Context

Though their publications are already available at many retailers, Les Éditions La Presse wanted to develop an eCommerce site that would both aggregate their catalog and provide a central, official platform for the writers to promote their work. Plus, their former eCommerce site had suddenly stopped functioning, so they urgently needed an effective alternative.

Mandate

Design and develop an eCommerce platform for Les Éditions La Presse that would highlight both their publications and its authors.

Challenge

We advised Les Éditions La Presse to turn to Shopify for its efficiency and affordability. A template theme was also chosen in the interest of reusing certain layouts and features, though we had to customize it to meet the publishing house's specific needs.

Goals

  • Develop a new sales channel for Les Éditions La Presse
  • Shine a light on their authors by providing an official platform to promote their work
  • Promote the entire publication catalog and design a flexible classing system that makes room for new titles and contributors

In the spotlight

Various carousels on the homepage showcase both the latest news and featured authors.

Les Éditions La Presse
Les Éditions La Presse

Double entry points

The menu is organized to allow readers to search the catalog through two main entry points: products, which are classed by genre, and authors. This double-categorization was made possible on Shopify by the use of various tags.

Profile pages

To help leverage their visibility, each author was given a profile page featuring both a short biography and their respective work.

Pleasant journey

Each stage of the online shopping journey takes advantage of the Shopify experience; they’re also fully optimized for all devices (computer, tablet, mobile).

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