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The rundown
The Quebec Toyota Dealers Association was looking to create a hub to engage Toyota owners and encourage them to consider dealers for their car maintenance needs.
Category
Website
Expertise
Digital Products
Year
2017
The rundown
The Quebec Toyota Dealers Association was looking to create a hub to engage Toyota owners and encourage them to consider dealers for their car maintenance needs.
Context
A considerable amount of car dealer revenues come from servicing, yet marketing and promotions in the industry tend to focus more on buying new and used vehicles and less on maintaining them. In response to this, the Quebec Toyota Dealers Association set out to promote the use of Toyota dealerships to service one's vehicle.
Mandate
Reinvigorate the Quebec Toyota Dealers Association's website with My Toyota's points-based loyalty program, where customers can redeem discounts at participating dealers.
Challenge
My Toyota would only be effective so long as the website was integrated with DataCandy, who provided the system for the loyalty program that allowed customers to conveniently track points and milestones.
Goals
- Incentivize Toyota customers to use their dealers for servicing by promoting the My Toyota program
- Increase the customer bases at Toyota dealerships for the sake of lead generation
- Prioritize high-performing campaigns and boost organic traffic to the website (SEO)
One stop shop
The loyalty program is seamlessly integrated with the My Toyota website. Customers can register, manage their account, schedule services, redeem the latest promotions and track their points.
Results
An increase of 300%
of loyalty program registrations since the redesign
Nearly 3,000 requests
for appointments via the website in the months following the launch
An increase
in general dealer satisfaction vis-à-vis the website and the program
IÖGO
