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The rundown

The Quebec Toyota Dealers Association was looking to create a hub to engage Toyota owners and encourage them to consider dealers for their car maintenance needs.

Category

Website

Expertise

Digital Products

Year

2017

Year

2017

Expertise

Digital Products

Services

UI & UX design

The rundown

The Quebec Toyota Dealers Association was looking to create a hub to engage Toyota owners and encourage them to consider dealers for their car maintenance needs.

Context

A considerable amount of car dealer revenues come from servicing, yet marketing and promotions in the industry tend to focus more on buying new and used vehicles and less on maintaining them. In response to this, the Quebec Toyota Dealers Association set out to promote the use of Toyota dealerships to service one's vehicle.

Mandate

Reinvigorate the Quebec Toyota Dealers Association's website with My Toyota's points-based loyalty program, where customers can redeem discounts at participating dealers.

Challenge

My Toyota would only be effective so long as the website was integrated with DataCandy, who provided the system for the loyalty program that allowed customers to conveniently track points and milestones.

Goals

  • Incentivize Toyota customers to use their dealers for servicing by promoting the My Toyota program
  • Increase the customer bases at Toyota dealerships for the sake of lead generation
  • Prioritize high-performing campaigns and boost organic traffic to the website (SEO)

One stop shop

The loyalty program is seamlessly integrated with the My Toyota website. Customers can register, manage their account, schedule services, redeem the latest promotions and track their points.

My Toyota
My Toyota

Complimentary forces

We redesigned the website in collaboration with our partners Bleublancrouge and Glassroom, who manage Toyota's media and search engine marketing (SEM) campaigns. This was hugely beneficial to the company, because we were able to seamlessly integrate the website with a large portion of their marketing strategy.

Insider tips

To help boost SEO and user engagement, the website is now set up to create rich content, such as industry articles and tips for vehicle maintenance.

Results

An increase of 300% An increase of 300%

of loyalty program registrations since the redesign

Nearly 3,000 requests Nearly 3,000 requests

for appointments via the website in the months following the launch

An increase An increase

in general dealer satisfaction vis-à-vis the website and the program

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