[ Mobile ]

The rundown

We leveraged technology to help charitable organizations boost donations at fundraising events. In other words: a mobile platform for a good cause.

Category

Mobile

Expertise

Digital Products

Year

2015

Year

2015

Expertise

Digital Products

Services

UI & UX design

The rundown

We leveraged technology to help charitable organizations boost donations at fundraising events. In other words: a mobile platform for a good cause.

Context

Charitable organizations put a lot of blood, sweat and tears into fundraising events because they rely on donations to sustain their financial health, not to mention ongoing contributions to their communities and causes.

Mandate

Create a simple and affordable tool that both facilitates and increases donations during fundraising events.

Goals

  • Streamline the steps required to make a donation
  • Boost donation amounts
  • Make it easier for charitable organizations to manage donations
  • Deliver a tool that requires minimal investment for development and use

Process

Event organizers collect donations using a simple mobile form available on the website. During the event, donors fill out this form and the information is broadcast live on various screens.

U-Giv
U-Giv

We noticed that people are more likely to donate spontaneously when they and their friends can see the impact of their donation in real time.

The mobile website includes a single interface tailored to the charity’s branding.

Once a donation is made, an event volunteer simply visits the donor’s table directly to collect their contribution with a point-of-sale (POS) terminal. Charities can then use the software to access donors’ contact information for future outreach and fundraising campaigns.

Over the course of the last year, mobile donations generated during charity events have represented, on average, 20% of total funds raised (including ticket and table purchases and other sources of income).

The platform elevates the act of making a donation, turning it into an experience that’s as rewarding as it is charitable.

Results

Over the course of four years:

More than $190,000 More than $190,000

raised across ten events

More than 600 donations More than 600 donations

received - an average of $390 per donation

An average of 80 An average of 80

donations made per event

20% of the total funds 20% of the total funds

were raised through U-Giv

Similar Project

Fondation Marie-Vincent

Fondation Marie-Vincent