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The rundown
To mark the launch of Assassin's Creed Origins, U92 and Alice & Smith brought Bleublancrouge's vision to life by developing an immersive platform featuring guided tours of the game’s expansive open world.
Category
Website
Expertise
Digital Products
Year
2017
The rundown
To mark the launch of Assassin's Creed Origins, U92 and Alice & Smith brought Bleublancrouge's vision to life by developing an immersive platform featuring guided tours of the game’s expansive open world.
Context
In recent years, the gaming industry has come under fire for releasing video game trailers that, while stunning and cinematic, far exceed the quality of the actual games they’re promoting. In response to this, Bleublancrouge put a fresh spin on the launch of Assassin's Creed latest instalment: a platform for players to explore its open world through guided tours powered by the game's graphics engine.
Mandate
Create a desktop and mobile platform that allows users to book tours of ancient Egypt with custom itineraries built in the game’s graphics engine.
The challenge
The aim was to create a completely immersive experience that highlights the game’s appeal. To facilitate access to the platform, a web app was chosen over a native application to eliminate the need for downloads. This required several workarounds to deliver a complete experience within the constraints of the browser.
Goals
- Offer Canadian players an immersive experience that accurately recreates the game’s open world
- Promote content sharing to generate hype
- Stimulate game presales
Flight paths
Bleublancrouge and its partners used the game’s graphics engine to produce videos of three different routes that encourage users to explore different parts of the game’s open world.


Results
Thousands
of 5-second videos promoting the game were shared by users
U92,
Bleublancrouge and Alice & Smith earned a Bronze Lion for the project at Cannes 2018
The project
also took home the award for Best Promotional Website at Créa 2018
And it won bronze
at the 2018 Digital Marketing Awards
Unibroue
