[ Website ]

The rundown

In the spirit of its newly refreshed brand identity, Unibroue sought a complete redesign of its website to improve the experience and better reflect the diversity and character of its beers.

Category

Website

Expertise

Digital Products

Year

2016

Year

2016

Expertise

Digital Products

Services

Strategy, Art direction, UI & UX design, Front-end development, Copywriting

The rundown

In the spirit of its newly refreshed brand identity, Unibroue sought a complete redesign of its website to improve the experience and better reflect the diversity and character of its beers.

Context

As a world-renowned brand and innovator of premium products and cutting-edge brewing methods, Unibroue was undermined by an outdated website whose ability to support marketing initiatives was starting to fall flat. The latest refresh of the company’s brand image was the ideal time for Unibroue to pour new life into its online presence.

Mandate

Develop a platform that showcases the personality of Unibroue’s range of beers, promotes their bon vivant spirit and guides users through the brand’s artisanal approach.

Challenge

In an increasingly fragmented market where craft beers have become very popular, the key was to position Unibroue as a beer brand for connoisseurs, with an emphasis on the different flavour profiles and food pairings.

Goals

  • Reflect the new brand image while maintaining authenticity and artisanal heritage
  • Encourage users to explore and discover different beers and flavours for different occasions
  • Reinforce the idea that a good beer can rival a glass of wine when it comes to food pairings
  • Support the brand’s marketing initiatives

Beer Bios

The website experience is founded on product pages that profile the character and history of each beer. They also serve as entry points to other sections of the website.

Unibroue
Unibroue

One-pagers

As an extension of the new brand identity, beer tasting one-pagers were made available as a companion for beer lovers and aficionados.

Food for Thought

The cuisine corner features gourmet beer-based recipes,

along with beer and food pairing guides.

Tradition

Information about brewing methods and the art of beer-tasting helps the user appreciate the rituals and nuances behind each product.

Buzz Feed

The news section gives the brand a simple and effective means of communicating special features, offers and other marketing initiatives.

Similar Project

IÖGO

IÖGO